Research Ideas from Class: Agglomeration in Nonprofits, 2

Forward Linkages

Forward linkages are distribution chains connecting producers/suppliers with customers.

Developing strong forward linkages are important for any nonprofit, but I have seen some not take this process seriously because they were too enthusiastic about getting their service out to people and not about doing it rationally. They throw hundreds of flyers out across an area when developing a relationship with a few local leaders gets information out faster. They try to reach children individually instead of going to the school. They say, “We are inclusive, we want to help everyone!” but they don’t take the time to develop relationships to REACH out to all desired clients, such as writing Spanish versions of their information. Also, to maintain these relationships. High performing programs and plans should be nurtured.